Speech: 10 tasks to prevent End Game in long term SEO strategy at SEO zraz conference

Few months ago Ján Laurenčík, CEO of the Basta Digital Company, ask me for the speech on his event SEO Zraz. Because I was on the SEO zraz last year, and I like it, I say yes and prepared brand new speech about really important topic – continuous SEO.

Anotation of the speech

Imagine this: You finish keyword research, you have the right structure of the website and solved every technical issue. What now? I show you my best practice what to do, when hard SEO daily work knock on your door. 15 years daily SEO routine for your brains.

Slides deck

Photoshots from my speech

Thank you for photos to Basta Digital, Míra Stříška and Džarda Hlavinka (also for help with slides).

Aditional materials from the slides

Featured snippet tools

• AnswerThePublic: that free visual keyword research & content ideas tool
• Ahrefs: organic search (featured snippet filter)
• Chrome extension: Extract People also search phrases in Google

SEO tools

• Collabim
• Marketing Miner
• Content King
• SEO Robot (GitHub)

SEO websites

• Google Algo Updates and More – A Complete List of Changes that Could Affect Your Site’s Traffic.
• Google: Algorithm Updates

SEO Twitter acounts to follow (Googlers)

• Twitter John Mueller
• Twitter Garry Illyes
• Twitter Danny Sullivan

Resumé articles from conference

• Basta Digital: #seozraz aftermovie
• Petr Krauz: – czech language – SEOzraz 2020 – report z akce
• Spotibo: – slovak language – SEO zraz 2020: 7 dôležitých posolstiev pre marketérov
• eVisions: – czech language – SEOzraz 2020 v Bratislavě
• Miro Beňo: – slovak language – SEO Zraz 2020: Čo sme si odniesli do Volisu
• Martin Kuchovský: – czech language – 5 tipů pro e-shopy ze SEO zraz 2020
• Anna Landsmannová: – czech language – SEO Zraz 2020 – Co si z něj odnést
• Visibility: – slovak language – SEO zraz 2020 z pohľadu Visibility: Veľké zhrnutie – report z akce
• Digichef: – slovak language – Najväčšia česká vs. najväčšia slovenská SEO konferencia
• Jarda Hlavinka: – czech language – SEO zraz 2020 – Google Doc notes
• Basta Digital: – english language – SEO zraz 2020 official photogallery – Facebook photogallery

Slides deck

• Marieke van de Rakt: The importance of readability for SEO
• Fili Wiese: Better understanding Google penalties (contact Fili through the form on https://fili.com/ to get the whole deck)
• Daniel Duriš: A year after Medic update: downs and ups and lessons learned
• Gabor Papp: Manual vs. Automated SEO? Well, call itt semi-automation!
• Thomas Kloos: SEO strategy: Where to put your money
• Mihai Vinatoru: SEO in the personalization age
• Tibor Peták: Website information architecture based on faceted classification of keywords
• Mikuláš Prokop: How to take down a server of a big media website
• Alexander Rus: How to rank videos on YouTube and in Google Search
• Steven Van Vessum: International SEO: winning by working smarter instead of harder
• Šárka Jakubcová: How to use data to boost your ecommerce SEO
• Zdeněk Dvořák: Link building is helping people
• Alexandra Tachalova: Email outreach strategies that you won’t find in Google
• Venchito Tampon: 10 scalable content creation and link building tactics